Fruit of the Land

Fruit of the Land is a family-owned Canadian company that provide the best all-natural, unique, award-winning specialty foods in a welcoming, service environment that makes gifting a pleasure. They specialize in farm-fresh foods, kosher gift baskets & Holiday gifting. The challenge was to create a design that will uplift modern farmhouse ambiance and marketing support that will be both functional but warm and appealing. I built some of these designs from scratch after many discussions with Stacey Kurtz, the owner.

SERVICES PROVIDED

Branding
Graphic & Product Design

The goal for the designs was to bring the fresh modern farm-style look and unique one-of-a-kind feeling of the brand to the store floor.

I took various marketing support product designs and distilled it down to a unique style that would make people feel the products are organic and homemade. The typography chosen was hand-written, chalkboard style with a lot of green and nature elements.

The overall aesthetic was meant to convey a sense of family tradition while inspiring a high quality service.